Web conferencing technology can be an amazing way to shrink the distance between a facilitator and the rest of the world. Of course, web conferencing technology is only as effective (and interesting) as the design of the webinar.
There are many blogs and magazine articles and even books that offer tips and suggestions on how to design an engaging webinar. This post is designed to break down an actual webinar and point out actual examples of strategies you may want to incorporate into your next webinar.
In January 2012, I was invited to design and deliver a webinar on how I used LinkedIn to find my dream job. Here is a link to a recording of that webinar:
If you don’t want to sit through the entire 61 minute presentation, feel free to click on the link and fast forward to the good parts. Below, I offer a time-based breakdown of the various instructional strategies I incorporated into this webinar:
2:30 Sound check (you want to be sure people can hear you!)
2:41 Introduction and attempt to connect to the audience through a shared experience
5:13 Poll questions to get to know the audience better
10:12 Setting an expectation for participation and informing the audience that they will have an opportunity to type their own experiences into the CHAT box
12:00 Framing the presentation as a story
15:25 Inviting audience to share their experiences in this subject
25:20 Pause for questions and an opportunity for audience to share their own experiences
27:50 Pose a specific question to the audience and invite them to use the CHAT box
38:50 Again pausing for audience comments and questions
48:31 Connecting the entire message and offering a coherent conclusion of the entire presentation
Looking for additional ideas and tips to create an engaging webinar? You may find these previous posts helpful:
- “Why are people checking their email when they should be paying attention to my webinar?!”
- “What would have made that webinar better?”
- When Webinars Are Worse Than Communism
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