How to Approach Training Like a Marketer

Do you ever find yourself putting on your marketing hat and trying to “sell” a new process or implementation in your training? In this week’s podcast, we sit down with Mike Taylor of and discuss what instructional designers can learn from the advertising and marketing approach and apply it to training.

If you are a training professional, we suggest you follow Mike on social media. He regularly puts out a wealth of information on training and design. During this podcast you can hear how he lifts inspiration from the advertising industry, a few best practices on things as simple as naming your training, and his recommendations on how to begin thinking like a marketer.

Listen using the player below. Please leave us your thoughts in the comment section or on twitter @train_champion.

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