Inconceivable! Presentation Titles Should Be Creative, but Avoid False Advertising

Conference attendees will judge your presentation by its title, so it’s important to try to stand out. Of course, if your title promises things you don’t deliver, then attendees may just be annoyed.

I was at a conference recently and attended a session entitled: The Impact of Our Profession in Four Vignettes.

Who doesn’t like a good vignette? Wikipedia says a vignette is a short scene that focuses on a particular moment or gives some insight into a character or situation. However, when the presentation took shape, it was simply three short presentations and a panel discussion.

I felt cheated.

When you’re giving your presentation a title, I think it’s important that you are creative, but don’t go around plugging buzz words into your title, especially if you use those buzz words incorrectly. You’ll just end up looking as silly as Vizzini in The Princess Bride:

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