What can L&D professionals take away from successful YouTubers?

When you think of “YouTubers”, what comes to mind? I know many of us have a kneejerk reaction to the title “YouTubers”, but YouTube is a vast platform with tons of content that is actually quite helpful if you’re looking for something specific. Need to know how to unclog a bathroom sink? There are a number of plumbers who have quite a following who can teach you how to fix things in a matter of minutes. Want to learn how to use all the different features that you’ve paid for on your iPhone, cook a quick and easy dinner to impress your partner or need a more visual explanation of how to put together your Ikea furniture than simply following the instructions that came in the box? There are YouTube videos for all of these things.

Recently I had an opportunity to sit down with Matt Pierce from TechSmith (makers of Snagit and Camtasia) to hear what YouTuber best practices he felt people in the L&D field should be incorporating into their training programs. If you have a few minutes before your next meeting, go ahead and give it a listen.

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